Fender has put out very cool stuff via YouTube. They have a series called Re-Creation, in which they ask an artist to reinterpret one of their own songs using an American Acoustasonic Jazzmaster.
Episode 1: Lindsey Buckingham - "Never Going Back Again"
Episode 2: Jeff Tweedy - "Impossible Germany"
Episode 3: J Mascis - "Freak Scene"
Thurston and/or Lee are bound to appear eventually.