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I just think that back in the 90's about the time of Nirvana the whole "sell-out" thing really seemed to reach its peak. The whole, what signifies "sell-out", and it was different for everyone, being on a major-label, having your music on a movie soundtrack, etc. At some point the musicians just gave in, and realized that in order to keep making music and touring, it just became the name of the game. Whether they liked it or not. Not too many musicians over think it anymore it seems, its just, I want to make music, I want to tour, so either I play the stupid game of having these companies back me, or I simply stop making music and touring.
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