It surprises me when people use "Load" like a brand name. I think it even surprises Load's chief cook and bottle-washer Ben when people geek out about "Load bands" suggesting a brand identity. When I hear about a record coming out on Load, I immediately begin to expect a certain level of quality of vinyl or packaging materials or hot mastering job, but as for the music itself, I never know what to expect unless the band and I have become acquainted on previous releases.
Pete Swanson of Yellow Swans has started a new label. His first release is by a band called Bulbs which includes a percussionist who used to collaborate with Axolotl. It's kinda like the more abstract moments of Sightings meets effects wizardry a'la Nice Nice. Pretty impressive...
http://freedomtospend.net/fts001.html