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I'm all for awareness. Just like you asked "what's ALS?" At least something as lame as the ice bucket challenge will get people to ask and become aware of it. Is this a disease that can be easily wiped out with the right breakthrough? I have no idea, yes this is a fad that will have its time and then be forgotten about except for those that suffer it, but at least if it gets the information out there its a small victory.
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