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The Monterey Pop Festival in June 1967 was the first really big music festival; it was organized by San Francisco & Monterey, CA counter-culture locals and oh yeah, The Beatles and The Beach Boys pretty much funded the whole thing even though they didn't perform. The bands that did perform, did so for free with no problem (unlike Woodstock). It was Paul McCartney that insisted that Hendrix, a guitarist few had heard, headline the last night of the event. And the rest is, as we know, music history, with Jimi performing his "erotic sacrifice" and burning his Stratocaster at the end of the "Wild Thing" closer.
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