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It's not wrong, there are multiple online revenue streams. PPC is one of them, but not the only one that makes FB profitable. Don't be such a patronising cunt.
I mention London Tube ads because FB facilitates exacting demographic research. If the data for people whose location (which thanks to various FB/ GPS/ mobile things, is far more accurate) is Harrow, and 30% of them are posting about how much they love top gear (shit TV programme), it makes sense to put a billboard up advertising the Clarkson (presenter) biog in that area because you already know that people are interested in that; if 0.01% are posting about Top Gear in Pinner, there's no point putting the same billboard up there.
At a lower level, PPC is god, of course, but one of facebook's strengths is in unfiltered market research. Provided the data isn't attributed directly to a single human - it remains in abstract terms - that's not in contravention of many laws (well, it is, but big businesses' legal circumvention is also a massive and smart/ evil enterprise).
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Message boards are the last vestige of the spent masturbator, still intent on wasting time in some neg-heroic fashion. Be damned all who sail here.
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Originally Posted by Savage Clone
Last time I was in Chicago I spent an hour in a Nazi submarine with a banjo player.
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