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If we were a political band trying to make some sort of statement, I'd probably care more, but...
I think if you honestly get into music, you won't associate songs with products. I'm not afraid to admit that I was one of those people that thought Lust for Life was a jingle for Carnival Cruises; but I didn't know shit about music at the time, so I'll forgive myself. I first heard the Smiths' "How Soon Is Now?" in a Nissan commerical, but I don't associate the song with cars, since I've gotten into the band's music.
I think it depends on what song you use. If it's a song that's old or obscure or both, then it's a little interesting (I was pretty amused to hear "Pictures of You" in a commerical for HP photo printers), but if you use a song that's current and/or plastered all over the radio and everyone knows that the song has absolutely nothing to do with the product being advertised (case in point: whatever company was using the Smashing Pumpkins' "Today"), then it just makes the company look stupid, greedy, etc.
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