Maybe. I don't have access to anyone's accounting in the biz. Anyway, there are of course a ton of artists who would never appear in a TV ad (which somehow strikes me as a greater sin than a well-made fashion ad).
Anyway, I return to "SK used to mean something, now they don't."
You can't have lyrics championing the individual--which, if anything, was their "message," or "theme" if you prefer--and suck a credit card company's wang at the same time. You just can't. You have to become something else. That something else might rock, but it'll be a different beast.
I invested too much in a band. That was my fuck-up. I should be old enough to know better. Never mind. Party on.