I rate it based on how much I enjoyed it. How much it entertained me. Simple.
It could technically be a decent movie but be completely boring and/or devoid of anything resembling heart... take the Matrix films or the Pirates of the Caribbean films.. I would've give any of those above a 4.
On the other hand, it could be a technically inept movie that is incredibly watchable and entertaining. Like Night Train to Terror or Riki-Oh for example.
On the other hand, I still try to look at the good a film does, so even if it's a film I HATE it has to really be shitty in every way to get, like, a 0 or 1. It also has to be great in many many ways or at least totally succeed in what it attempts to do to get a 10.
And, of course, a 5 is AVERAGE.
I don't see what's so puzzling about that.
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