Sony Launches Branded Premium Large-Format Theater System
https://www.hollywoodreporter.com/be...system-1186263
Quote:
Sony Electronics is launching a Sony-branded premium large format theatrical system, which will effectively compete with the likes of Imax, Dolby Cinema and theater-branded PLF auditoriums.
The Sony Digital Cinema offing includes Sony laser projection with support for 4K and high dynamic range images, Dolby Atmos sound and reclining seats. If purchased, the projection and sound systems represent an investment upward of $1 million, though Sony declined to comment on the business arrangement with the theaters.
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