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I believe one of the big appeals of Mad Men is when they make references to either pop culture from the past or big news events of the past as if they happened just that week. When a character talks about seeing the new episode of "Ed Sullivan" or we hear a comment about a news story on JFK there's a little bit of using "Mad Men" as a time-travelling device, where for us these things are decades old, but they are talking about it as if it's current and new. I do think there is an appeal to that for people, whether they are romanticizing the past as we tend to do, or simply appreciating it.
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