I am now reading this weighty tome.
Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics by Alfred Korzybski. As a huge Robert Anton Wilson fan, this is where he got his ideas about neurolinguistic programming and guerilla ontology. Korzybski started the
Institute of General Semantics and pfromoted the change in humanity from Aristotelian thought to non-aristotelian though.