I agree about cashing in on him but I'd say his max value is between 40-50m, and it's very hard for WH to attract players in that bracket that aren't already on the radar of bigger clubs.
The broader issue is with players who are happy to sign a contract when it suits them and then effectively ignore it when a better offer comes along. Until FIFA finds a way of actually making contracts stand for something, this will just keep happening.
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