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“In America, Nielsen found in 2017 that 3% of the population called themselves vegans and 6% vegetarians (people who eschew meat, but eat eggs and/or dairy products). This proportion seems more or less stable; the country’s largest polling organisations, Gallup and Harris, both found 3% of the population calling themselves vegan over the period 2012-18. But more detailed research by Faunalytics, a company which has been running large surveys of eating habits for 20 years, puts the numbers at just 0.5% for vegans and 3.4% for vegetarians. Fully a quarter of 25- to 34-year-olds in America claim to be either vegan or vegetarian, whereas studies by Faunalytics find the median age of American vegans to be 42, four years older than the national median. It seems that a fair amount of aspirational self-deception, terminological inexactitude or simple hypocrisy is at play.” -“the retreat from meat”, in the economist, oct 18 2018