n'ik's post is A+++++. Pitchfork, at the end of the day, is a business. They are part of the culture-industrial complex. There is a need among a rather large, drab demographic of people to be spoonfed packaged tidbits of marketing hype so they can feel great about their capitalistic consumption. Pfork is Fox News.
I WISH Mayyors would be fucking covered on that site but 99% of the people wouldn't give a shit. I think NPR actually wrote them up! Unbelievable, cuz NPR is rpboably even more boring and safer than P-fork:
http://www.npr.org/templates/story/s...ryId=121478971