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Originally Posted by demonrail666
I have an old Olympus Trip, which is still a great camera, but the company itself never really gained a foothold in the big pro-end DSLR market comparable with Nikon's, Sony's or Canon's, so they ended up mainly focusing on small point-and-shooters which (as good as they are) inevitably saw them competing with smartphones, a battle they were never gonna win.
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Olympus or Panasonic never got smart with mirrorless products. The revolution full frame capability brought to this smaller format eluded them and has been used to their best advantage by a company like Sony, which introduced so many innovations to it even Canon and Nikon have had to keep up with.