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Originally Posted by evollove
Maybe. I don't have access to anyone's accounting in the biz. Anyway, there are of course a ton of artists who would never appear in a TV ad (which somehow strikes me as a greater sin than a well-made fashion ad).
Anyway, I return to "SK used to mean something, now they don't."
You can't have lyrics championing the individual--which, if anything, was their "message," or "theme" if you prefer--and suck a credit card company's wang at the same time. You just can't. You have to become something else. That something else might rock, but it'll be a different beast.
I invested too much in a band. That was my fuck-up. I should be old enough to know better. Never mind. Party on.
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I very much respect your opinion, evollove. My own viewpoint on these matters used to be similar. But now...
Bands have to have food and shelter like anyone else. Maybe back when bands could supplement their touring income with sales of physical media (records/tapes/CDs) and songwriting royalties such crass commercialism wouldn't have been necessary. But with so many people getting downloads and streaming for free, the extremely high cost of living, the extremely high cost of touring, etc.--well, money has to come from somewhere. I don't think there's anything noble about suffering just so someone like me, who doesn't depend on making music for a living, can feel good about my favorite musicians not being sellouts. Money has to come from somewhere. Not everyone can has the ability or interest in running a recording studio like Steve Albini.
Maybe looking at it from another angle might be helpful. Musicians who do these commercials are perhaps subverting the corporate monster from within the beast's very own belly.