Kendrick and Kanye manage to make albums that feel like movies. They are dramatic, they are funny, they are sad and heart warming at the same time. Personally I don't care if the rapper raps throughout the whole song or whatever like Rob said, I just like my rap to sound good.
One of Future's strengths is his bars, he has some really great one liners.. I love Future, but let's not forget that he also has a tendency to be repetitive and recycle everything he does, from his beat selection, to his flow, to his content, etc.
His music is rushed and it shows, while Kendrick and Kanye are perfectionists.
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