Drjohnrock, I agree with you in respect to a number of bands, but that's because a number of bands don't really mean anything. They're just there to entertain. I mean, it's not like if Stephen Malkmus did a McDonald's ad, the force of his lyrics would change. They'd be as silly and fun as before.
"The first beast that will appear will entice us with money and fame..." That's a SK lyric that I totally don't buy anymore, at all. That's what's been lost. Used to rouse me, now they are just words.
To be totally fair, however, if I was in the situation, I'm not sure I would say no to a fat corporate check. So there's that.