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"hollywood" is specifically the old money studios that dominate 90% of films distributed in USA and with the deepest pockets to fund the big blockbusters.
I think TV in USA is finally catching up to TV in Europe. Better writing stories for the sake of story and not for commercial tie ins. It is for the best. the old film system required everyone to enjoy films at a theater and all the costs and hassles that come with it.
That mentality is largely changed in USA now (since people watch more shit at home on fancy ass home theaters or just on their computers), but in China, India, Latin America, etc. the filmgoing experience is still very much in play, so Hollywood studio films are created to suit them first, and american tastes second. That is how it seems to me.
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