The simple reason for the aforementioned phenomenon (especially on message boards) is because one has a finite amount of time to appreciate culture (art, music, literature, film, etc.) while alive.
Since this a fact (whether consciously acknowledged or not), it only makes sense for people to get together and compare their notes of their own experiences with cultural artifacts from various art forms.
The goal is by no means that a uniform consensus be reached, but rather that the content of the various artistic canons be affirmed and that the continuous updating and enrichment of said canons be furthered.
In other words, we make recommendations to share some of our own experience, yes, but part of that sharing isn't only personal fancy; sometimes the sharing of recommendations is a sharing of (time-saving) knowledge, and in even rarer cases, it's a sharing of wisdom.
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