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The good thing about 4AD was that, alongside Factory, they had a total aesthetic. I never really liked them in the way that I did Factory, though. Factory was like football hooligans with art degrees (ie interesting) whereas 4AD were mere arty types with art degrees (ie not).
Re the origins of shoegazing. I sort of remember it coming out of some unholy alliance between the Cocteaus, MBV and the whole Ecstacy thing. I like to think of it as a kind of E psychedelia.
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