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I agree that there's little need to intellectualise pop, so long as that doesn't lead to a simple trivialisation of it. Pop music is also capable of making quite insightful statements. Bernie Taupin's lyrics for Elton John are often quite brilliant in this respect (Rocket Man, for example). Where it differs from other, more 'intellectual' types of music is that it makes its statement in a very direct and accessible fashion.
Also, the artists themselves often have just as much integrity regarding their work as you'll find in other types of music. I don't think anyone would doubt that someone like Phil Spector took what he did very seriously indeed.
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