guest, you're making it more than it is. (a) Swans is not a cult, its a band, they release records, they hope people will listen and/or buy them; (b) just because people "bandwagon" onto a band doesn't make them fake, or make their opinions less valid, after all, attracting new listeners and a new audience is kind of why bands put out records in the first place, after all, how did you discover them exactly? Some kind of metaphysical revelation from above? Did Gira personally send you a private copy and explicitly ask you not to share his band with anyone else? In other words, chill out!
Today Rap music is the Lakers