Also OOIOO. Times New Viking? LSD March. Prurient?
If this starts with a Tumblr, link it with a Wordpress. A cheap or free Wordpress template that allows CCS and HTML modification.
It's really hard to get regular readership on those mediums, though, without spending money. So my suggestion would be to link whatever you do to a Twitter feed and Facebook page, to try to draw people in so its not just a bunch of noise nerds posting their noise collections for their own amusement.
You know?
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