This new Burger King commercial which came out last week....
http://www.youtube.com/watch?v=GnV9e5h2N2E
.... Has their mascot stealing the recipe to their main competitor's sausage biscuit. I don't know if I respect them for being dead honest about bringing in something McDonald's introduced years and years ago, or if they are just plain stupid for, well, having their mascot stealing a recipe from their main competitor.
~Jeremy~