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Originally Posted by mangajunky
We wanted to release movie "A" - the licensor said sure, but if you want it you'll have to release Movies "V", "W", and "X" as well. So we think that the money that movie "A" will earn will offset the money we'll lose on the other three so we buy all four movies. got it?
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The same thing happens here, although officially it's illegal. When Phantom Menace was released theatres were informed that if they wanted a print they'd have to agree to screen a whole raft of filler too. None of the theatres had to agree to this (thus avoiding the legal issue) but were informed that if they wanted to be guaranteed a print of Phantom Menace (which of course they
did) they'd be 'strongly advised' to abide by the deal. I can't remember what the films were that made up the package but I do recall a lot of very lacklustre films playing to empty auditoriums for a good few months.