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Originally Posted by swa(y)
im still curious as to why sub pop wanted to sign em, really, to begin with though. i understand, like you were saying, why they signed them as oppsed to some crazier, harsher, less easy to digest for most ears outfits, but what triggered them wanting to sign a band like wolf eyes to begin with.
according to john olsen it was because sub pop lost a bet in some card game, iim not sure if i actually believe that.
i just find it interesting. considering all the more "experiemental" (even though stilll very "rockin'") outfits they were signing in the late 80's early 90's, compared to the more, well, more "radio friendly" pseudo-indie pop/folk stuff they tend to sign more of these days. maybe it was an experimental move, just to see if it was something that would indeed "sale".
i dont know.
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I think they had to be looking at the huge numbers of young kids all over the world who are reacting to the noise scene the way that kids in the '80s reacted to hardcore - forming their own bands, zines, shows, labels, the works, all completely outside the mainstream. The people who work at sub pop may be somewhat burnt out, but they still grew up aware of that hardcore scene, and many of them active in it. They want to capture this next wave, and signing one of the bigger known and most accessible bands is the easiest way to get their feet wet.
There is plenty about the vitality of the noise scene that's exciting in the same ways the hardcore scene was too. It's just that the same problem arises that the scene reinforces it's own stereotypes which eventually stifles originality and creates a genericism we've all noted. Just like with hardcore, most of the music is really pretty shitty, but the best is amazing, and the best artists tend to rise above (alliterate pun intended) the cliches that their audience wants from them.