out of the top of my head:
moving boards
in-store advertising (shelves, floor stickers and so)
fictious websites & guerilla marketing
and other wicked shit (let's take an example. we were preparing a Christmas campaign for a telecom operator a couple years ago. imagine there is a giant Christmas tree on our main square in Bratislava evey December. So one of my colleagues had an idea to put big paper boxes looking like Christmas presents underneath the tree, all wrapped up in company colours of that company and yada yada yada.it was pretty successful)
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