There certainly seems to be an increasing pressure on people to 'get' The Fall, that's being applied by people that have very little insight whatsoever regarding music, but simply wish to elevate MES as some kind of icon of difference.
The Fall are fashionable right now, just as football is fashionable. This means that people with very little insight into either need to find an angle they're more comfortable with in dealing with them. People like the idea of a grumpy iconoclast - hence the elevation by Guardian readers and their ilk of figures such as MES and someone like Zidane. I had a conversation with someone who knew absolutely nothing about football but was absolutely convinced that Zidane was the greatest thing ever to kick a ball. I get the feeling he would've been much the same had the topic turned to The Fall.