[the ikara cult]

Old style Print Magazines and the "Major" internet sites share one common interest; to reach their target audience, and their advertising (where they get their meat and potatoes) reflects that. Therefore the publication needs to get people to keep buying the magazine/coming to the site.

With that in mind, the more "trendy" end of the market has a particular interest in being culturally significant, as thats what the readership wants from their purchase/visit. Alot of the time its nothing that could be considered objective journalism, the hot new thing will build the reputation, which will secure the pubications future.

Similarly, Observer music monthly for example (The most unworthy piece of shit ever, in my opinion) needs to get its market locked on to justify its existence.

I think thats why objectivity goes out the window once people start making a living through this sort of thing, anyway.