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With 100 new Starbucks outlets about to open in the UK alone, it would be a good thing for them to be bankrolled by such a company, if only because the massive exposure would be beneficial for the collective consciousness to recognise them as great and influential on the same level of your Dylans, Beatles etc.
It seems like now that they are getting older they want to be perceived as more than mere indie rock godfathers, so that could really help to make them known to more than just a wide group of people. Deservedly so.
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