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Originally Posted by h8kurdt
Trust me, a few fo my friends were pretty up in arms about the whole thing. I could've slapped them to be honest.
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i bet those friends read pitchfork or some other publication religiously.
the whole "lifestyle" thing is not something reflected to the public (at least not yet), is a strategy and company mission...that or they are just justifying their own success and try to describe their public.
hole in the wall, overpriced coffee shops have more "lifestyle brand" than starbucks; they are as much a lifestyle brand as mcdonald's is.