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i think he'll probably have more of a hollywod star appeal than sports star appeal. i think him alreayd being friends with tom cruise really makes him attractive to the media eye.
but when dealing with the question on whether he can have a substantial impact on soccer in America is hard to say. i think the MLS is having record ticket sales, like anywhere Galaxy will go the game will be sold out for atleast the first and second season. i know that his first actual MLS game in toronto quickly sold out. Also, sales for Beckhom Galaxy jerseys are already over a quater million. in conclusion, for the first two seasons the popularity of soccer will increase but after a while it will fall to what it is now. just like when Pele played in America. American ESPN is not excepting of soccer, i think they purposely bring it down and don't cover it. but what do you expect from a station that has a cream dream whenever there's a yankees and red sox game. ESPN will hardly promote soccer just like they hardly promote hockey. most American sports shows put down hockey and simply do not give a shit. Beckham and posh spice will always be in the entertainment news though.
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