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People who are smug and think of themselves as clever, generally in their thirties and say 'Rock N Roll!' to their mate, while having a pint or two in their cool local pub of choice. People who consciously move to East London from another designed 'cool' area of London or, worse still, Camden or Notting Hill. Flip flop-wearing accessory-boyfriends who are deemed smugly as lovely by their own fashion victim girlfriends. 'Difficult' art exhibitions, brightly lit and minimal in their display and meaning. Designer gays who go for wooden floors without checking about their practicality. 'Cool' karaokes, self-conscious and ultimately wrong people.
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