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Old 05.07.2007, 06:23 PM   #37
demonrail666
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Originally Posted by atari 2600
from this it follows that postmodernism holds that all art is kitsch

Yes and no. Postmodernism might well believe in the death of an avant-garde through lack of originality but Greenberg's model lays emphasis more in artistic intention than it does originality. The music video filmmaker may well be doing something original (even by appropriating and transforming something that pre-exists him/her). However for Greenberg this remains kitsch simply because it lacks any broader social context of outright revolution.

As you know, Greenberg was a paid up Marxist. It therefore follows that his theory develops along such a revolutionary path. As such, his closest ally is, in many ways someone like Adorno, who is even more extreme (and interesting) regarding the social function of an avant-garde.
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