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Originally Posted by Rob Instigator
Hip Hop is a different beast though. If you do not record and release your shit right away someone will come down the line and use the dope beat you thought you had all to yourself and then your tracks sound like shit.
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But that is the thing, no one is really sampling or coming up with really innovative techniques so this it moot point, not its become more or less about releasing product in volume.
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It is all different now. a record like Travis Scotts "Birds in Trap sing McKnight" goes to the top of the sales charts by selling 80,000 in one week. That is not enough money to recoup the expenses incurred in recording, production, mastering, samples licensed, merchandise, advertising etc.... Bands used ot have to tour 6-8 months out of the year to make money too. Only the acts with huge record sales actually made money off the sales themselves...
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In rap touring never really made anyone any money, its almost all exclusively through record sales, publicity, and radio/tv licensing fees..
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If your audience has a short attention span you need to keep your name out there and your music out there.
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Sure but what is it that shortened people's attention span? Right. the endless quick releases, the instant gratification of streaming, and the more or less crap quality of the stuff being put out in recent years. So its a cycle, a chicken and egg question. Is the audience attention span shortening because of the change in how people access music or is the way people access music changing because their attention span is shortening.
Like i said, the mix tape and three releases in a year trend comes from rappers trying to find ways to make money through more or less conventional mechanisms (e.g. record labels and licensing fees)