Originally Posted by The Soup Nazi
Well, "HD audio" doesn't mean "loudness war remaster". In fact, it doesn't necessarily mean remaster at all. In Pono's case, it means that they go back to the masters and make a new transfer to digital at the highest possible resolution (because of the way some albums were recorded, they can't be transferred all the way to 24/192; they may have to stop at, say, 24/88.2 or something). A bogus "upscale" from the existing 16/44.1 resolution to 24/[x kHz] without going back to the master recordings is a no-NO.
What would actually make the HD files louder than a motherfucker is to commit the unspeakable crime of compressing them to mp3. Then you'd get clipping and extraneous distortion and all kinds of fuckedupness.
I get that it doesnt necessarily mean loudness war remaster. But I listened to the 24/96 downsampled Goo from Pono, and its loud as hell.