It goes beyond the Arctic Monkeys though... NME's by-students-for-students ethos leads to a skyful of shit being praised as THE NEXT BIG THING when, in actuality, it's metaphorical dog-turd, rated highly on the basis of a) band members looking fashionable, b) lyrics being earnest and/or "clever" (for a fifteen year-old schoolboy poet, that is) and c) guitars being choppy/*angular* (oooh!) ...ARRRRRRRRRRRRRRRRRRRRRRRRRRRRGH.
The thing is, right, NME used to be THE place to scope out new bands. Nowadays it's all about Pete Doherty, Bloc Party, the Stone Roses and "mushrooms". Grow up you semi-literate musically retarded fucks.