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Obviously that the person compiling has a real depth of knowledge of the music they are compiling and excellent taste.
Also with comps the effort made in compiling the music is very often reflected in the effort put into design of the whole object, i.e. sleeve design, quantity of liner notes, etc. E.g. look at the comps that come out on labels like Numero Group, Strut, Finders Keepers, etc.
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