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-   -   SUNN O))) jeans ad (http://www.sonicyouth.com/gossip/showthread.php?t=33379)

Moshe 08.04.2009 12:14 AM

SUNN O))) jeans ad
 
http://www.youtube.com/watch?v=BxjGPRPODyc

atsonicpark 08.04.2009 12:16 AM

wow

atsonicpark 08.04.2009 12:17 AM

what the fuck

http://www.youtube.com/watch?v=DhKyC...e=channel_page

Zombie Robot 08.04.2009 12:21 AM

what the mutha? i want commercials like that here.

Zombie Robot 08.04.2009 12:22 AM

just watched atsonics clip- wtf is right.

GeneticKiss 08.04.2009 12:50 AM

If I saw that commerical late at night, I'd have to go to bed, because I'd think I was having a waking dream.

Their logo has an upside down cross in it...

Tokolosh 08.04.2009 03:23 AM

Less is more. Nice ad.

_slavo_ 08.04.2009 03:26 AM

"Anti-Sweden" jeans with inverted cross in the logo?

wow

chairman of the bored 08.04.2009 08:51 AM

what the fuck

_slavo_ 08.04.2009 10:08 AM

satanic jeans. i can't believe my eyes.

 

joe11121 08.04.2009 02:25 PM

That commercial was awesome.

Rob Instigator 08.04.2009 02:31 PM

they got you hooked.

enjoy being assraped by the copro marketing muchine.

they got sunn O))) and Merzbow, what next? prurient selling frosted flakes?

You will see.

it is all co-opted.

30 years ago no one would have believed it if you told them the stooges and the Ramones would be ubiquitous commercial music, but they are now.

enjoy selling thjem yr souls for some stupid fucking jeans./

GeneticKiss 08.04.2009 02:43 PM

I don't see how that could work. The music is too ambient and abstract for your average person to think that someone puts out records of that sort of thing.

I strongly doubt harsh noise could ever be co-opted by the mainstream, because it's just too hard to listen to for many people. Not only that, but it's so unusual that the music would draw attention away from the product.

"Lust For Life" (Carnival Cruises) and "Blitzkrieg Bop" (I think it was AT&T) worked because they're fairly upbeat, catchy songs.

atsonicpark 08.04.2009 02:56 PM

Right.

The music in that ad isn't really much different than a lot of movie/game soundtrack albums (see: the films of David Lynch... see Silent Hill soundtracks... etc). People are aware of those sounds already, and I highly doubt it's really going to become some new trend because of some obscure Swedish Jeans commercial with a drone and some weird piano knocking around.

It's not even really representative of Merzbow or Sunn's overall sound, either. I wonder if Sunn or Merzbow sell any records because of this ad? (probably not)

Also, Merzbow existed 30 years ago, with those punk bands you mentioned, Rob... Just sayin'. This commercial isn't going to change shit. Still pretty cool though.

Rob Instigator 08.04.2009 02:57 PM

most people who hear songs on commercials assume they were written for the commercials, unless they ahve already heard the song. I have run into several peopl;e who had no idea lust for life was not a jingle written for carnival cruise lines.

Rob Instigator 08.04.2009 02:57 PM

I did not say it was a trend. i said that it SUCKS.

I hate hearing any music co-opted to sell BULL:SHIt
whatever bullshit may be sold is irrelevant.

Decayed Rhapsody 08.04.2009 02:59 PM

Honestly, if I needed the money real bad I wouldn't be averse to doing that sort of thing. It'd depend on the kind of commercial, though.

atsonicpark 08.04.2009 02:59 PM

Music on an album is just a long advertisement for the manufacturers of the plastic used to make cd's (also an advertisement tool for the people who print up the booklets and make cases).

atsonicpark 08.04.2009 03:01 PM

Quote:

Originally Posted by Rob Instigator
I hate hearing any music co-opted to sell BULL:SHIt


I love hearing music that is good on commercials!

I love knowing that good bands are making money!

Rob Instigator 08.04.2009 03:08 PM

I love knowing that whatever associations are made in people's heads as a result of the art of their music will now be forever tainted by the image of a shiny volkswagen 4 wheel drive vehicle, or a new style of underwear! yay!

it fucking SUCKS and I hate it.


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